# Pricing and unit economics calculator for women-led startups
Work through price, costs, margin, acquisition cost, payback, discounts, break-even and customer economics.
Context: women founders across the United Kingdom
Source: Women Startups
Official reference: https://www.gov.uk/government/collections/hmrc-calculators-and-tools
## Action checklist
- [ ] Separate direct costs, fixed costs, discounts and support effort.
- [ ] Calculate gross margin, payback period and break-even volume.
- [ ] Set a pricing experiment and decide what evidence will change the price.
## Task flow
- [ ] Open the local Women Startups guide and read the women-founder action checklist.
- [ ] Verify the current requirement using HMRC calculators and tools.
- [ ] Assign an owner, deadline, evidence folder and next mentor, adviser or funder conversation.