# Go-to-market and brand plan for women-led teams
Positioning, audience, channel, content and sales pipeline template built for women-led UK startups selling locally and nationally.
Context: women founders across the United Kingdom
Source: Women Startups
Official reference: https://www.gov.uk/contracts-finder
## Action checklist
- [ ] Define the strongest customer segment in the UK women-founder ecosystem.
- [ ] Score channels by cost, proof, speed and repeatability.
- [ ] Convert the next campaign into budget, owner and measurement steps.
## Task flow
- [ ] Open the local Women Startups guide and read the women-founder action checklist.
- [ ] Verify the current requirement using Official Contracts Finder.
- [ ] Assign an owner, deadline, evidence folder and next mentor, adviser or funder conversation.