Good-Loop
Ethical advertising technology company helping brands measure media carbon and fund social-good outcomes.
Profile
Good-Loop shows how adtech can be repositioned around accountability, sustainability and measurable brand impact.
Founder verification
Women-co-founded: Good-Loop is publicly associated with co-founder Amy Williams.
UK women founder relevance
Relevant for founders building B2B SaaS in media, measurement, climate data and responsible marketing.
Last checked 10 June 2026. Directory data can change quickly, so use the official website as the source of truth.
Founder(s)Amy Williams and Daniel Winterstein
Sectorsaas
Stagegrowth
FundingGrowth-backed
Employees50+
Founded2016