By Rotation
Peer-to-peer fashion rental marketplace helping customers monetise wardrobes and access premium fashion more sustainably.
Profile
By Rotation is a useful consumer marketplace case study for trust, community, supply liquidity, circular commerce and brand partnerships.
Founder verification
Women-founded: By Rotation publicly identifies Eshita Kabra-Davies as founder.
UK women founder relevance
Strong example for women founders building community-led marketplaces and sustainable consumer brands in the UK.
Last checked 10 June 2026. Directory data can change quickly, so use the official website as the source of truth.
Founder(s)Eshita Kabra-Davies
Sectorretail
Stageseed
FundingSeed
Employees20+
Founded2019